DIGITAL MARKETING OVERVIEW
Digital Marketing Overview to give a brief introduction to how your business can accelerate with digital marketing.
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DIGITAL MARKETING OVERVIEW
Digital Marketing Overview to give a brief introduction to how your business can accelerate with digital marketing.
DIGITAL MARKETING OVERVIEW
Digital Marketing Overview to give a brief introduction to how your business can accelerate with digital marketing.
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Digital And Internet Marketing Training


Who should Join

Entrepreneurs


In the field of Digital World, business and commerce are heading too.

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Marketing Professionals


Sales and Marketing Professionals include Brand managers and media planners.

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Students


Students seek for their career in Digital Marketing because of expected scope.

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Digital Marketers


Digital Marketers are the persons already involved in the field of digital marketing.

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Housewives


Women who are passionate to work and earn, even after marriage.

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Definition

The term ‘Digital Marketing’ was coined in 1990s. Digital marketing concepts and practices are evolving enormously among several industries. . The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing.

The Digital Marketing Course is an initiative designed to educate students in the area of Digital Marketing. Students that plan to undertake the Online Marketing Challenge are encouraged to complete the Digital Marketing Course, as the skills learned in this course will help to develop your advertising goals and strategy for Online Marketing Challenge

Special Features:

     Gov. certified Course.
     Latest Updates content.
     Research Based Internship.
     The Global Standards
     Hands-on Projects
     Placement Assistance
     24X7 support
     Industry expert Teachers
     Industry Validated Syllabus
     Structured Course Content
     Accredited Programmes

Why Digital Marketing

The Digital Marketing Course is an initiative designed to educate students in the area of Digital Marketing. Students that plan to undertake the Online Marketing Challenge are encouraged to complete the Digital Marketing Course, as the skills learned in this course will help to develop your advertising goals and strategy for Online Marketing Challenge As the Digital Marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age and here at IntuitM, we educate students to face those challenges effortlessly.

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Our Digital Marketing Training Programs

SEO stands for Search Engine Optimization is the process of striking the visibility of a website or a web page in a search engine’s natural or organic results. SEO is a technique, which helps search engines find and rank a site higher than the millions of other sites in response to a search query. As an Internet Marketing strategy, SEO considers how search engine works, keywords typed and what people actually search for and which search engines are preferred by their targeted audience. Thus, it helps you get traffic. SEO training by IntuitM covers all the necessary information you need to know about Search Engine optimization including what is it, how does it work and also the differences in the ranking criteria of major search engines.
Social Networking sites allow people to interact with each other and build relations. On the other hand, Social Media Marketing is the process of gaining website traffic or attention specifically through Social Media platforms. Social Media usually feeds into the discovery of new content such as news stories or discoveries in search activities. Social Media Marketing focuses on the efforts to create the content that grasp attention and encourages the audience to share it via web. We at Intuit Integrated Marketing prepare our students with all the aspects of Social Media Marketing making them capable enough to face the complexities and competitions.
Search Engine Marketing is a type of internet marketing usually associated with the researching, submitting, and positioning of a website within search engines to achieve maximum visibility increasing your share of organic or unauthentic traffic referrals from search engines. Search Engine Marketing is a term broader than SEO, paid listings, keyword researches and other services, which brings traffic to you site. During the course of training at Intuit Integrated Marketing, we will teach you everything you need to know to build excellent Search campaigns from SEO to PPC and Analytics.
Inbound Marketing is a process to promote a company via blogs, videos, eBooks, eNews letters, SEO, Social Media Marketing and other forms of content marketing, which attract consumers. Since 2006, inbound marketing has been the most efficient marketing method for doing business online. Unlike the old outbound methods of marketing which used to focus on buying ads, email lists or praying for leads, inbound marketing focuses on creating quality content that attracts people towards company or product rather. Here at IntuitM, we teach you all the major and minor aspects in order to make you completely adequate for Inbound Marketing and its latest executions.
A lead is a person contacting you interested in purchasing your company’s B2B services or products. These leads are people coming to your website and filling information to contact you. It all begins with a website. Once the traffic is driven into your website, it’s the job of your website to turn the visitors of the website into leads. This is called “Converting” While developing an SEO strategy, conversion optimization should be an integral focus, if generating the maximum amount of success from the efforts is the motive. Intuit Integrated Marketing gives you the best training and guidance to develop a fair knowledge of generating traffic and achieving leads.
Email Marketing is marketing a commercial message in bulk directly via Email. This usually involves using email to send ads, solicit donations or sale, and is meant to built loyalty, brand awareness and trust. Email Marketing is most popular among companies as the most effective online marketing tactic.
Google AdWords is an advertising system by Google in which advertisers bid on certain keywords in order for their ads to appear in Google search results. Google AdWords is extremely effective for many businesses, as long as they do not waste money on useless or wrong keywords, or write weak, low CTR ads.
Bing Ads is a service that provides PPC (Pay Per Click) advertising on both the Bing and Yahoo search engines. Bing Ads uses both the maximum amount an advertiser is willing to Pay Per Click on their Ad and the Click Through Rate of the advertisement to determine hoe frequently an advertisement is shown. This encourages advertisers to write effective ads and to advertise only on searches, which are relevant to the ad.
Affiliate Marketing is the process of earning a commission by promoting other people’s products. The best part of affiliate marketing is that you don’t have to invest time and effort to create a product to sell. As soon as you have a platform to sell it, you can begin selling something as an affiliate. Affiliate marketing overlaps with other internet marketing methods to some degree, because affiliates often use regular advertising methods.
Video Marketing is an extension of Article Marketing but serves as an alternate medium for businesses to convey their messages to wider audience to get more exposure being an audio-visual medium. It’s the form of Internet Marketing in which one creates a short video of 2-5 minutes for advertising. Video marketing helps businesses find that certain metrics used to determine the success of web campaigns improve drastically.
Mobile Marketing involves marketing via cellular device. It can either include sending a marketing message, introducing them to a new participation-based campaign by audience or allowing them to visit a mobile website. Mobile Marketing can provide customers with time and location sensitive, personalized information that usually promotes services, goods or ideas.
Google AdSense is a simple way for website publishers of all sizes to earn money by displaying targeted Google ads on their websites. AdSense is an advertising placement service by Google. The program is designed for website publishers who want to display targeted and specific text, image or video advertisements on website pages and generate revenue on either a per-click or per-impression basis.
Content Marketing is a strategic marketing approach focused on the creation and sharing of media and publishing content in order to retain and acquire customers by consistently creating relevant and valuable content with the intention of changing or enhancing consumer behavior.
Online Reputation Management (ORM) is the act of auditing, addressing or alleviating Search Engine Result Pages or mentions in online media and Web content. It is extremely important for companies to monitor how someone or something is anticipated based on web search.
Basically, a blogger is a person, who writes blog posts on web. Also Blogger is a popular service by Google that allows anyone write and publish a blog. Blogging is fast and easy to use blog publishing tool available from Google. Blogger helps you discover how blogging works without the investment of time and energy in web servers and complicated installation processes.
WordPress is a free and open-source Content Management System (CMS) based on PHP or MySQL that can be hosted in the cloud and viewed on the Wordpress Website. WordPress features integrated link management, the ability to assign multiple categories to articles and also support tagging of posts and articles.
Web 2.0 describes World Wide Web sites that emphasize user-generated content, usability, and interoperability. Web 2.0 evolved after dot com crash around 2001, and encompasses websites which are supposed to rely on their users to generate their content. Web 2.0 can help you raise your business or even if you looking to reach a young, tech-acute visitors, it’s a great way to do marketing.
Webmaster Tools is a free of cost web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. Recently, Google branded Google Webmaster Tools again under the name Google Search Console. Google Webmaster Tools is one of the most useful, among many SEO tools available.
Web Analytics is not just a tool for measuring Web traffic but can be used as a tool for business and market research and even to improve the effectiveness of a website. Basically, Web Analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage that you can use to track and analyze how people use your websites and applications. It helps one to estimate how traffic to a website can change after launching an advertising campaign.
A banner is an advertisement for an organization that is embedded into someone else’s webpage and appears as an animation, video, image or any other interactive element. The person interested can click on the banner ad to visit your website. Banner and Display Advertisements are usually catchy than the traditional text based ads that are used for marketing via search engines.
E-commerce, also known as online shopping, is getting more widespread as more consumers look to the internet for purchasing decisions. Consumers gets inclined towards online marketing because they get a wide variety of goods that too on more competitive prices rather than local sellers and retailers. E-Commerce Marketing is growing at a rapid pace attracting thousands of consumers and is obtaining a position over the market. Digital Marketing Training from Intuit Integrated Marketing will guide you with all the aspects of Digital Marketing and will train and prepare you to deal with all the complexities to face the major and minor challenges of marketing.

Why people learning Digital Marketing?

      Entrepreneurs : In the field of Digital World, business and commerce are heading too. Digital Marketing techniques and tools provide business entrepreneurs a chance for competition, survival and even helps them to expand their businesses. As the motive is to attract the targeted audience and even if you receive tons of traffic to your website, but that will only be beneficial if that traffic will convert to leads or sales. For that you need expert guidance and suggestions, so that you may learn to use all the tools and technologies effectively. Not only big entrepreneurs and businesses need Digital Marketing technology, in fact small scale businesses can highly be benefited as they have limited resources and little capitalization and they can generate positive results as digital marketing provides them much more cost effective medium.

       Sales and Marketing Professionals : Sales and Marketing Professionals include Brand managers, advertising professionals and media planners. These days there is a plethora of choices. There are infinite new tools, platforms, technologies and systems from which we can choose to help drive the business and whichever digital option a brand selects, their focus should be for survival by getting the targeted audience. The sales and marketing functions are impacted significantly by arrival of latest digital tools, devices and platforms. Brand Marketers and sales and media team needs to adopt the latest digital marketing trends and there is not a shortcut or path prescribed but team need to be in a constant learning mode and should adapt the upcoming changes via digital marketing course.

      Students : As Digital Marketing is growing at a rapid pace, Students seek for their future and career for the same because of expected scope and success. Most of the students opt for university marketing programs but typically university courses offer or include topics like Marketing Analytics, Quantitative Analysis, Marketing Research techniques, and management in marketing. These skills are undoubtedly useful but are not enough and haven’t been modified or updated for a rapidly growing world of digital marketing. And here these students lack as they are unable to cover topics like content marketing, search engine optimization, social media, lead generation strategies on web and marketing software skills. All of these skills are unavoidable and crucial element for digital marketing. For marketing students for succeeding in the industry, Digital Marketing Course or training is a must.

    Digital Marketers : Digital Marketers are the persons already involved in the field of digital marketing. This includes SEO, PPC, Social Media Professionals and Web Strategists. As already mentioned, digital marketing is an ever evolving field and even the professionals needs to update their self consistently. Digital Marketers should be in a continuous process of learning. Digital Marketing Course is a boon for them as they can develop on a personal level improving their skills. If they would not update themselves, they will be outmoded in near future.

       Housewives : There are many women who are passionate to work and earn, even after marriage but due to any consequences, they are unable to move out and opt for a full time job. Digital Marketing provides them an extra edge to work from home where they can earn from home. They need not to go anywhere and they are unbounded from any time restrictions. They can work according to their personal convenience. Digital Marketing course can fulfill their dream of working and earning. There are many Digital Marketing companies which provides opportunities like part-time and work from home jobs. After taking a professional training in digital marketing, one will be eligible for these options. So, if you want reach at the top of success, this course can be your first step.

Special Features:

     Latest Updates content
     Research Based Internship
     The Global Standards
     Hands-on Projects and Weekly Assignments
     Placement Assistance
     24X7 support on Discussion Forum
     Industry expert Teachers
     Industry Validated Syllabus
     Structured Course Content
     Accredited Programmes


Training Courses provided by IntuitM:

SEO Training

Get updated with latest skills of SEO

SMM Training

Learn how to get traffic to your website

PPC Training

Get a valid certificate for PPC

Affiliate Training

Study Affiliate Marketing tools and tactics.

Wordpress Training

Take an initial step for developing.

E-Commerce Marketing Training

Boost your business with E-commerce Marketing.

Content Writing Training

Get the process to express.

Email Marketing Training

Approach the target audience for your business.

Mobile Marketing Training

A cutting edge technology for marketing.

Facebook Marketing Training

Take your business to the social word.

Google Analytics Training

Get the entire knowledge of google products.

Testimonial

Mr Anuj Dagar


IntuitM is a highly professional organization that offers content management systems, email marketing, graphic design, video marketing, social media training, throughout Delhi and NCR. Read More

Mr Ketan Goswami


I can confidently recommend this course by IntuitM in marketing to anyone. This course covers all the relevant topics in terms of generating traffic, Google Adwords, and organic SEO for website.. Read More

Ms. Kanika Mitra


Team IntuitM definitely deserve the title of destination for Digital Marketing learning. They know how to achieve best results and regular reports and practical tasks allow you to monitor your progress. Read More

Ms. Preeti Kumari


Nowadays, if you are not an expert in digital marketing, you are not a marketing expert.  Read More

Mr Asif Malik


I would highly recommend Digital marketing course by IntuitM to anyone wishing to or already pursuing a career in digital marketing or building their own business. Read More


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